Privacy Policy

Last updated 23 Oct

Ultra takes your privacy seriously and is committed to protecting your personal information in compliance with the General Data Protection Regulation (GDPR), the UK GDPR, the New Zealand Privacy Act 2020, and other applicable data protection laws.

This Privacy Policy explains what personal data we collect, how we use it, how we share it, your rights, and how we protect it.

We may update this Privacy Policy from time to time. The latest version will always be available at https://ultra.audio/legal/privacy. If we make significant changes, we will notify you through the Services or by email.

1. Who We Are

The data controller responsible for your personal data is:

Ultra Audio Limited
Level 4, 17 Garret St, Te Aro, Wellington 6011, New Zealand
Email: support@ultra.audio

If you are located in the EU/EEA or UK and do not have direct access to us, you may contact our appointed EU/UK representative at support@ultra.audio

2. What This Policy Covers

This Privacy Policy applies to:

Our websites (including ultra.audio)
Any ULTRA software you download, install, or purchase
The ULTRA audio sample marketplace

By using our Services, you agree to this Privacy Policy.

3. Information We Collect

Information You Provide

Name, email address
Account registration details
Payment details (processed by third‑party providers – we do not store your full payment card details)
Communications you send us (support requests, feedback, etc.)
Sound publishers also provide: phone number, billing address

Information Collected Automatically

IP address, device identifiers (e.g., MAC address)
Browser type, operating system, DAW type
Referring URL, usage statistics, session data
Product usage analytics
The file path to the location of the sample folder on your disk, if it is selected by you

Cloud Backup

Ultra uses an online account, which can be accessed on any machine that you sign in on. In order for this to work, the data for your sounds is backed up to our cloud service. This includes Patch data, UltraWave data and Sample metadata (not sample files).

This data is never accessed on an individual basis.

We may access this data in an anonymous, aggregated way - for instance, to assess which features of Ultra are being used.

Special Note on Children’s Data

Our Services are not intended for children under the age of 16 in the EU/UK (or 13 elsewhere). If you are under this age, you must not use our Services unless a parent or guardian has given verifiable consent. We do not knowingly collect personal data from children without such consent.

4. Legal Basis for Processing

We process your personal data based on one or more of the following legal bases under GDPR:

Contract necessity – to provide the Services you have purchased or requested.
Consent – for optional marketing communications and non‑essential cookies.
Legitimate interests – to improve our Services, ensure security, prevent fraud.
Legal obligations – to comply with applicable laws (e.g., tax reporting).

5. How We Use Your Information

We use your data to:

Deliver and maintain the Services
Personalise your experience
Communicate with you about your account and product updates
Process payments and prevent fraud
Send you marketing communications only if you have given consent
Analyse usage to improve our Services
Comply with legal and regulatory obligations

6. Data Retention

We keep personal data only as long as necessary for the purposes outlined in this policy, including:

While your account is active.
As required to meet legal obligations (e.g., tax law).
For dispute resolution and enforcement of agreements
After these periods, we securely delete or anonymise your data.

We do not sell your personal data. We may share it:

With trusted service providers (e.g., hosting, analytics, payment processing)
In the event of a company sale, merger, or acquisition
To comply with legal requirements or respond to lawful requests from authorities
In aggregated or anonymised form for analytics and marketing

International Data Transfers:

Your data may be transferred to countries outside your country of residence (including the United States) where data protection laws may be different. Where required by law, we use safeguards such as Standard Contractual Clauses approved by the European Commission.

8. Cookies & Tracking

We use cookies to store non-personally identifiable information about your use of our Services, and enable account sign-in functionality. The information collected is anonymous and linked to a unique identifier assigned to your device and/or account.

Our trusted third-party providers may use Tracking Cookies to track user behaviour on our website and enable us to optimise the performance of our Services. This includes cookies from the following providers, whose own privacy statements you should refer to for further details:

Essential website functions (sign‑in, security)
Performance and usage optimisation
Google (Analytics, Tag Manager)
Mixpanel (Analytics)
Stripe (Payment processing)
Sanity (Help Content)

We request your consent before setting non‑essential cookies. You can manage or withdraw consent at any time via our cookie settings link.

You have the right to:

Access the personal data we hold about you. You can update your information in your account settings.
Correct inaccurate or incomplete data
Request deletion of your data (“right to be forgotten”)
Restrict our processing of your data
Object to certain processing (including direct marketing)
Receive your data in a portable, machine‑readable format
Withdraw consent at any time (where consent was given)
Complain to a supervisory authority in your country

10. Security

We take industry‑standard measures to protect the personal information we collect from unauthorised access, use, and disclosure. We use industry-standard encryption technologies to protect your data while it is in transit and at rest.

Ultra does not collect or store sensitive payment information you provide when making a purchase. Payments are processed by our partner, Stripe Inc.

11. Automated Decision‑Making

We do not use your personal data for automated decision‑making that has legal or similarly significant effects.

12. Contact Us

If you have any privacy‑related questions or wish to exercise your rights:
Email: support@ultra.audio
Postal: Ultra Audio Limited, Level 4, 17 Garret St, Te Aro, Wellington 6011, New Zealand

EU/UK users may also contact their local Data Protection Authority.